Inspiring Action that Means Business
Aligning your business and communications strategy is what we do best at Gibbs & Soell. As a business communications firm, we build sustainable relationships for clients along the entire value chain. From increasing sales to enhancing reputations, we inspire action that drives results.
Gibbs-rbb Research: American Shoppers Willing to Spend 31 Percent More per Week on Responsibly Produced Food
Gibbs-rbb, a new venture between G&S and rbb PR, provides integrated communications solutions to food, beverage and consumer packaged goods (CPG) clients, based on a holistic understanding of supply chains and global issues impacting brand loyalty and purchases among consumers whose purchases are informed by factors such as health, sustainability and CSR. The venture's inaugural Conscious Consumer™ Study examines the preferences and behaviors of this discerning group of shoppers toward food companies. Learn more
Rebranding: The “New” Form of Innovation
The G&S insights and analytics team looks at social conversations around discount airlines to gauge public sentiment about the beleaguered industry. Our new Insight newsletter discusses how the airline industry's rebranding efforts appear to be among a rising priority among CMOs to better define their company's brand and value proposition. Interested in additional insights? Sign up for our newsletter.
Business Leaders Discuss Value of Supply Chain Engagement
Manufacturing, retail, logistics/transportation and food & beverage communicators and operations executives examine supply chain transparency at the eighth Sense & Sustainability® Salon in Charlotte, NC. (L-R) Kerry Henderson, managing director, G&S Raleigh; Elizabeth Hill, director, corporate and social responsibility, Rubicon Global; Ron Loch, managing director, G&S sustainability consulting practice; and Anna Mangum, lead, E3 North Carolina Initiative, NC State University Industrial Extension Service (IES), share insights on the business value of supply chain engagement. Learn more about our work.
Media Insights: Associated Press
John Simons, technology and media editor, Associated Press, oversees the team of reporters assigned to cover consumer electronics, home technology, social media, enterprise services, hacking and security. He shares tips on how communicators can work with his editors and journalists on long lead stories and breaking news for AP Business News. View more from our past media guests.
Huffington Post and Forbes Executives Examine Bold Reinventions of News Media
Luke Lambert, G&S CEO; Jimmy Soni, managing editor of The Huffington Post; and Mark Howard, chief revenue officer, Forbes Media, look at the growing ways newsrooms and content publishers can collaborate with communicators during the 2014 Global Street Fight™ breakfast conference presented by G&S. Watch video highlights of all sessions with Huffington Post, Forbes Media, Pivot and Nielsen. Read about findings from the 2nd edition of the Global Street Fight Study.
Water Campaign Pours it On to be Named Among 50 Best PR Programs in the World
Dow Water and Process Solutions and G&S partner on a campaign named by The Holmes Report in 2014 as among the 50 Best PR Programs in the World and winner of the SABRE Americas B2B Marketing Campaign of the Year. The communications program reached and influenced untapped, high growth markets for Dow's innovative water technologies. Learn more about one of the key elements of the campaign: an infographic series that blended visual storytelling and branded journalism.
Study Results: Americans Cite Natural Weather Disasters as Key Factor in Forming Climate Change Opinions
More than half (60 percent) of Americans believe that climate change is a result of human action such as deforestation and burning of fossil fuels, among other factors, according to the fifth annual Sense & Sustainability® Study. Thirty percent of U.S. adults are skeptical while 10 percent are unsure as to the impact of human activity on significant changes in temperature or precipitation over an extended period of time. Natural weather disasters are cited by more than half (57 percent) of Americans as highly influencing their opinions on climate change. Learn more.