Inspiring Action that Means Business
Aligning your business and communications strategy is what we do best at Gibbs & Soell. As a business communications firm, we build sustainable relationships for clients along the entire value chain. From increasing sales to enhancing reputations, we inspire action that drives results.
Media Insights: Chicago Tribune
At the G&S Chicago "Breakfast Meet" gathering, Julie Wernau, business reporter for the Chicago Tribune, discusses how social media affects her coverage of energy and green technology.
Business Leaders Discuss Value of Supply Chain Engagement
Manufacturing, retail, logistics/transportation and food & beverage communicators and operations executives examine supply chain transparency at the eighth Sense & Sustainability® Salon in Charlotte, NC. (L-R) Kerry Henderson, managing director, G&S Raleigh; Elizabeth Hill, director, corporate and social responsibility, Rubicon Global; Ron Loch, managing director, G&S sustainability consulting practice; and Anna Mangum, lead, E3 North Carolina Initiative, NC State University Industrial Extension Service (IES), share insights on the business value of supply chain engagement. Learn more about our work.
Apple's "Home" Invasion: Convergence in Disparate Industries
The G&S insights and analytics team looks at Apple's entry into the home automation market to determine its impact on social media conversations prior to and during the launch. Our new Insight newsletter discusses the Apple "home" invasion as a recent example of new technologies that appear disruptive when first announced, and what communicators must do to avoid getting sucked into the "hype cycle."
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Huffington Post and Forbes Executives Examine Bold Reinventions of News Media
Luke Lambert, G&S CEO; Jimmy Soni, managing editor of The Huffington Post; and Mark Howard, chief revenue officer, Forbes Media, look at the growing ways newsrooms and content publishers can collaborate with communicators during the 2014 Global Street Fight™ breakfast conference presented by G&S. Watch video highlights of all sessions with Huffington Post, Forbes Media, Pivot and Nielsen. Read about findings from the 2nd edition of the Global Street Fight Study.
Water Campaign Pours it On to Win B2B Marketing Award
Dow Water and Process Solutions and G&S win the 2014 SABRE Americas B2B Marketing Campaign of the Year for the communications program that reached and influenced untapped, high growth markets for Dow's innovative water technologies. Learn more about one of the key elements of the campaign: an infographic series that blended visual storytelling and branded journalism.
Study Results: Americans Cite Natural Weather Disasters as Key Factor in Forming Climate Change Opinions
More than half (60 percent) of Americans believe that climate change is a result of human action such as deforestation and burning of fossil fuels, among other factors, according to the fifth annual Sense & Sustainability® Study. Thirty percent of U.S. adults are skeptical while 10 percent are unsure as to the impact of human activity on significant changes in temperature or precipitation over an extended period of time. Natural weather disasters are cited by more than half (57 percent) of Americans as highly influencing their opinions on climate change. Learn more.