Communications Research & Evaluation
Gibbs & Soell provides a suite of communications research and evaluation services tailored to help clients prove return-on-investment and enhance business performance.
From assessing ROI and uncovering hidden marketing opportunities to improving relationships with key journalists and bloggers, Gibbs & Soell can design a program that fits the priorities and budget of any client. Whether you want to measure media coverage, identify business results or reveal in-depth audience perceptions, Gibbs & Soell has the solution.
In addition, our proprietary programs can be further expanded with research capabilities delivered through our preferred partners Cision and Harris Interactive.
G&S Communications Research and Evaluation Portfolio at a Glance
| Method | Description |
|---|---|
| Content Analysis | Starts with media tabulations and tracking and progresses to more sophisticated analyses of tone, messaging and performance comparisons to competitors and/or peers |
| Journalist Audit | Identifies preferences and measures message acceptance within the media community |
| Leadership Audit | Aligns the goals and objectives of the public relations team with those of the organization and its top executives |
| Stakeholder Survey | Quantitative research of a smaller group that enables you to assess opinions of larger population, or qualitative research that precisely gauges sentiments of a well-defined audience |
| Publicity Survey | Source to generate compelling, newsworthy content that can be shared in traditional forms of media or digital, social or word-of-mouth communications |
Capabilities
- Content Analysis
- Journalist Audit
- Leadership Audit
- Stakeholder Survey
- Publicity Survey
Thought Leadership:
Competitive Analysis: Setting Your Organization Apart from the Rest, PR News, featuring comments from Jeff Altheide, May 31, 2010 Read Article