Consumer Marketing
Today’s consumers want to participate, interact and socialize before they commit to brands and issues that will impact their quality of life.
Gibbs & Soell offers expertise in Consumer Marketing that centers on communicating with the general population whose influence and purchasing power are sought after by B2C and B2B organizations.
We counsel clients with brands across a wide range of consumer categories, including lifestyle, technology, health and fitness, food and beverage, sports, and home and office products.
In addition, we form and carry out strategies for B2B companies that want to create broader brand awareness, gain consumer insights, or address the general public on important issues.
Our consumer marketing expertise includes:
- Product launches
- Market creation and positioning
- Trend research and analysis
- Promotions and publicity
- Branded placements
Our goal is to move consumers to action, build brand loyalty and, ultimately, drive sales to enhance the value of your business.
For more information, contact Greg Sherry, Managing Director, Consumer Marketing Practice, at gsherry@gibbs-soell.com or (212) 697-2600.