Today’s consumers want to participate, interact and socialize before they commit to brands and issues that will impact their quality of life.
Gibbs & Soell offers expertise in Consumer Marketing that centers on communicating with the general population whose influence and purchasing power are sought after by B2C and B2B organizations.
We counsel clients with brands across a wide range of consumer categories, including lifestyle, technology, health and fitness, food and beverage, sports, and home and office products.
In addition, we form and carry out strategies for B2B companies that want to create broader brand awareness, gain consumer insights, or address the general public on important issues.
Our consumer marketing expertise includes:
Our goal is to move consumers to action, build brand loyalty and, ultimately, drive sales to enhance the value of your business.
For more information, contact Greg Sherry, Managing Director, Consumer Marketing Practice, at email@example.com or (212) 697-2600.
Business Insights: Gibbs & Soell Domestic Dads™ Study
The Gibbs & Soell Domestic Dads™ Study examined attitudes among fathers about their roles as family caregivers and buyers of home goods, food and beverages, and personal care products. The online poll was conducted by Harris Interactive between April 12 and 16, 2013 among 2,066 adults ages 18 and older, 469 of whom were identified as parents with a child under the age of 18 in the household. Learn more
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