Consumer Lifestyle
At Gibbs & Soell, we understand consumer attitudes and buying behaviors, and can help to shape and target communications messages to effectively position your brand in the consumer’s mind. Our experienced team keeps an eye on style and backs it up with substance. We develop strategies and deliver messages that inspire new thinking and influence purchase behavior. And, like our clients, we’re dedicated to improving the quality of lifestyle.
For more information, contact Dick Wolfe at dwolfe@gibbs-soell.com or (212) 697-2600.
Thought Leadership:
Kitchen and Bath Business, Marketing by Design: Green Certification Programs
Reader feedback inspires Dick Wolfe to delve into what certification means and how pros can talk “green” to their customers without inducing confusion or slumber. Read column
Kitchen and Bath Business, Marketing by Design: Do Sustainable Business Practices Really Matter to the Consumer?
Dick Wolfe finds that sustainability is in the eye of the beholder, and that there are three types of kitchen/bath consumers who may be gazing upon your green marketing efforts. Read Column
Contractor: Some (Easy) Ways to Use Social Media to Drive Business
Dick Wolfe helps plumbing and HVAC contractors find real value in social media marketing. Read Article
Kitchen and Bath Business, Marketing by Design: Are You Making the Most Out of Your Memberships?
Dick Wolfe looks at the benefits to be leveraged with association memberships. Read Column
Kitchen and Bath Business, Marketing by Design: Are Trade Shows Worth Your Time?
Audra Hession helps building/kitchen and bath marketers learn how to maximize their investments. Read Column
Kitchen and Bath Business, Marketing by Design: Design Your Image One Byte at a Time
Audra Hession explores how social media communications creates effective lead funnels for building/kitchen and bath marketers. Read Column
Kitchen and Bath Business, Marketing by Design: Environmental Standout
Audra Hession examines how building/kitchen and bath marketers can distinguish themselves with green design. Read Column
