Consumer Lifestyle
At Gibbs & Soell, we’re most proud of the partnerships we build with our clients.
Our team of professionals has developed highly successful programs across a wide range of consumer categories, including consumer lifestyle, technology, health, sports and fitness, and home and office products.
We’re experts in launching new products, creating new markets and re-positioning brands to help our clients reach their business and communications objectives. Our strategic communications platforms are built on years of expertise, and a strong understanding of consumer trends, combined with the highest quality research. We also understand that more and more, consumers rely on information from a variety of sources and communities. Today’s consumer wants to participate, interact and socialize before they commit.
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The G&S team oversaw a successful media conference for HEAD Tennis and star athletes Maria Sharapova and Novak Djokovic prior to the start of the U.S. Open
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But it’s not enough just to engage consumers. We know how to move those consumers to action, how to build brand loyalty and ultimately, how to drive sales. We want to ensure our clients not only reach their immediate goals, but also realize their long term brand value.
Our Gibbs & Soell team has worked with many of the top companies and leading brands in the world, such as Campbell Soup, Panasonic, Firestone, Dow, Perrier, Miller Brewing, Masterfoods, Avon, Cadillac, FedEx, Helene Curtis, Porsche, HEAD, Wilson, Wenger, Promised Land Dairy, USTA and Ricoh, among many others.
For more information, please contact Greg Sherry, Consumer Lifestyle Practice, Group Head at gsherry@gibbs-soell.com or call 212-697-2600.
Thought Leadership:
Kitchen and Bath Business, Marketing by Design: Who is Your Customer
Customer profiles of Generations X and Y dispel marketing myths in the industry. Read column
Kitchen and Bath Business, Marketing by Design: A Look Ahead
Dick Wolfe stares down 2011 to confront business reality for the kitchen and bath industry. Read column
Kitchen and Bath Business, Marketing by Design: The Measure of Success
Dick Wolfe helps kitchen and bath marketers answer the question: Did my marketing work? Read column
Kitchen and Bath Business, Marketing by Design: The Green Gap and the Importance of Research
Dick Wolfe examines a recent study on consumer and executive attitudes about Corporate America’s commitment to “go green”. Read column
Kitchen and Bath Business, Marketing by Design: Green Certification Programs
Reader feedback inspires Dick Wolfe to delve into what certification means and how pros can talk “green” to their customers without inducing confusion or slumber. Read column
Kitchen and Bath Business, Marketing by Design: Do Sustainable Business Practices Really Matter to the Consumer?
Dick Wolfe finds that sustainability is in the eye of the beholder, and that there are three types of kitchen/bath consumers who may be gazing upon your green marketing efforts. Read Column
Contractor: Some (Easy) Ways to Use Social Media to Drive Business
Dick Wolfe helps plumbing and HVAC contractors find real value in social media marketing. Read Article
