Building Solutions
An award-winning agency for several leading building solutions companies, Gibbs & Soell understands the increasingly value-driven needs and demands of both consumer and commercial customers. We’re experts at translating product features and benefits into meaningful, targeted messages that connect with your key audiences. We know the selling process and how to communicate with builders, architects, interior designers, building owners, facility managers, BIYers and DIYers (Buy-It and Do-It-Yourselfers), and have significant experience working with the Big Box retailers in this sector. Our track record of results has earned us recognition as one of the top building products agencies in the country.
G&S is proud to have helped industry pioneers establish the U.S. Green Building Council. As USGBC members, we are part of this community working to make green buildings available to everyone within a generation.
* * *
For more information, contact Dick Wolfe at dwolfe@gibbs-soell.com or (212) 697-2600.
Thought Leadership:
Kitchen and Bath Business, Marketing by Design: Green Certification Programs
Reader feedback inspires Dick Wolfe to delve into what certification means and how pros can talk “green” to their customers without inducing confusion or slumber. Read column
Kitchen and Bath Business, Marketing by Design: Do Sustainable Business Practices Really Matter to the Consumer?
Dick Wolfe finds that sustainability is in the eye of the beholder, and that there are three types of kitchen/bath consumers who may be gazing upon your green marketing efforts. Read Column
Contractor: Some (Easy) Ways to Use Social Media to Drive Business
Dick Wolfe helps plumbing and HVAC contractors find real value in social media marketing. Read Article
Kitchen and Bath Business, Marketing by Design: Are You Making the Most Out of Your Memberships?
Dick Wolfe looks at the benefits to be leveraged with association memberships. Read Column
Kitchen and Bath Business, Marketing by Design: Are Trade Shows Worth Your Time?
Audra Hession helps building/kitchen and bath marketers learn how to maximize their investments. Read Column
Kitchen and Bath Business, Marketing by Design: Design Your Image One Byte at a Time
Audra Hession examines how social media communications creates effective lead funnels for building/kitchen and bath marketers. Read Column
Kitchen and Bath Business, Marketing by Design: Environmental Standout
Audra Hession examines how building/kitchen and bath marketers can distinguish themselves with green design. Read Column
