Building Solutions
An award-winning agency for several leading building solutions companies, Gibbs & Soell understands the increasingly value-driven needs and demands of both consumer and commercial customers. We’re experts at translating product features and benefits into meaningful, targeted messages that connect with your key audiences. We know the selling process and how to communicate with builders, architects, interior designers, building owners, facility managers, BIYers and DIYers (Buy-It and Do-It-Yourselfers), and have significant experience working with the Big Box retailers in this sector. Our track record of results has earned us recognition as one of the top building products agencies in the country.
For more information, contact Greg Sherry at gsherry@gibbs-soell.com or (212) 697-2600.
G&S is proud to have helped industry pioneers establish the U.S. Green Building Council. As USGBC members, we are part of this community working to make green buildings available to everyone within a generation.
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The G&S team booked this TODAY segment with home improvement expert George Oliphant featuring Mastic Home Exteriors by Ply Gem and Ply Gem Windows
Thought Leadership:
Kitchen and Bath Business, Marketing by Design: A Look Ahead
Dick Wolfe stares down 2011 to confront business reality for the kitchen and bath industry. Read column
Kitchen and Bath Business, Marketing by Design: The Measure of Success
Dick Wolfe helps kitchen and bath marketers answer the question: Did my marketing work? Read column
Kitchen and Bath Business, Marketing by Design: The Green Gap and the Importance of Research
Dick Wolfe examines a recent study on consumer and executive attitudes about Corporate America’s commitment to “go green”. Read column
Kitchen and Bath Business, Marketing by Design: Green Certification Programs
Reader feedback inspires Dick Wolfe to delve into what certification means and how pros can talk “green” to their customers without inducing confusion or slumber. Read column
Kitchen and Bath Business, Marketing by Design: Do Sustainable Business Practices Really Matter to the Consumer?
Dick Wolfe finds that sustainability is in the eye of the beholder, and that there are three types of kitchen/bath consumers who may be gazing upon your green marketing efforts. Read Column
Contractor: Some (Easy) Ways to Use Social Media to Drive Business
Dick Wolfe helps plumbing and HVAC contractors find real value in social media marketing. Read Article
