Media Services

Our strategic marketing communications services extend beyond traditional product publicity. From introduction through maturity, we support your product and service initiatives every step of the way with targeted communications strategies. We create trade and consumer demand, generate awareness, influence industry opinion leaders, enhance customer loyalty, help build distribution channels, support pricing strategies and drive sales.

Capabilities

  • Media Relations
  • Product Publicity and Promotions
  • Industry Analyst and Influencer Relations
  • Marketing Collateral
  • Trade Shows and Events
  • Direct Marketing
  • Market Research
  • Advertising Placement

Commonfund CNBC Interview

Recognizing a relevant opportunity following breaking news about Detroit’s financial crisis, the G&S team secured an interview for Commonfund CEO Verne Sedlacek on CNBC Squawk Box to weigh in on the looming crisis in state and local pension funds.

Harris Interactive (now part of Nielsen)

Harris Interactive turned to G&S to help refresh the “aura” of the Reputation Quotient® study (RQ) and re-establish it as the industry standard for quantifying corporate reputation. G&S help launch an opening bell video interview with online news portal Yahoo! Finance Daily Ticker. It gave the study an instant buzz factor and positioned the RQ as a trending news topic on the internet. The availability of multimedia content ensured that our story and key findings were covered and shared widely by other leading online news sources and blogs, such as Huffington Post. Media coverage drove so much demand for insights into the financial services sector that Harris created a new, proprietary multi-client offering for that vertical segment. By re-establishing the cachet of the RQ study and bolstering the visibility of Harris, its executives were directly contacted and asked to speak at numerous prestigious industry events. The campaign was honored by The Holmes Report as the SABRE award winner in the print media relations category.

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