Gibbs & Soell convened its Sense & Sustainability® Summit in New York as part of its ongoing thought leadership programming series for senior communicators and sustainability advocates. The discussion featuring business strategy and media experts centered on the recent results of the third annual Gibbs & Soell Sense & Sustainability Study, which found that public doubt about a broader corporate commitment to “going green” continues to run high. Findings from the research’s media analysis revealed that original news reports account for only one-third of the analyzed content from major media sources.
Below are audio highlights from the event.
Speakers (Read bios):
Diane Brady, Senior Editor and Content Chief, Bloomberg Businessweek
Laura Gitman, Managing Director, Advisory Services, Business for Social Responsibility (BSR)
Bryan Walsh, Senior Editor and Environmental Blogger, TIME Magazine
Ian Yarett, Assistant Editor, Newsweek; Editorial Lead, Newsweek Green Rankings
Ron Loch, SVP & Managing Director – Sustainability Consulting Practice, Gibbs & Soell (moderator)
Interest from Mainstream Investment Community. Laura Gitman describes how investors assess sustainability beyond a company’s reputational value. Play audio
Corporate Commitment Shakeout. Laura Gitman explores the differences between companies for whom sustainable development is a long-term commitment and those simply jumping on the “green bandwagon.” Play audio
Original Reporting on Sustainability Stories. Bryan Walsh explains the cooperation needed from corporate communicators in the cross-platform news gathering process. Play audio
Sharing Sustainability News With Journalists. Diane Brady discusses the misconceptions about media engagement and content curation on social media. Play audio
Role of Chief Executive. Diane Brady calls out CEOs who do not play active roles in articulating their company’s sustainability story. Play audio
Impact of Corporate Disclosure on Newsweek Green Rankings. Ian Yarett looks at how how the global rankings have changed based on the growing transparency from companies on their sustainability results. Play audio
Learn more about how Gibbs & Soell helps clients take a strategic approach to corporate social responsibility (CSR) to improve relationships with stakeholders and realize greater business value from their sustainability efforts.
To inquire about speaking opportunities or invitations to the Gibbs & Soell Sense & Sustainability thought leadership programs, please contact Mary C. Buhay at email@example.com or (212) 697-2600.