Results of the 2013 Gibbs & Soell Sense & Sustainability® Study found that nearly three-quarters (73 percent) of employed U.S. adults who take part in environmental and social responsibility efforts at work are more likely to make sustainable choices at home as a result. Despite persistent skepticism among the general public about corporate America’s commitment to “going green,“ the majority of employed adults are interested in learning what companies are doing in terms of sustainability and “going green” (74 percent) and wish their own company or employer engaged in more sustainability business practices, including “going green” or social responsibility initiatives (68 percent).
This is the fourth annual G&S survey of perspectives on corporate sustainability among U.S. adults, conducted by Harris Interactive® on behalf of the firm. The fourth edition of the study marks the first time employed adults were polled about corporate commitment to environmental and social responsibility. Read the summary report and news release announcing the results of 2013 Gibbs & Soell Sense & Sustainability Study.
The survey focused on five primary areas:
For the first time, the fourth edition of the Sense & Sustainability Study, released in 2013, also focused on the perspectives of employees on corporate America’s commitment to environmental and social responsibility. Our research identified the “Hidden Hero,” or sustainability-engaged employee who can be a powerful force for advancing their company’s broader business purpose. Click here for infographics with results about The Hidden Hero.
“There is a lot of research around motivating consumers to make more sustainable purchases from the perspective of product marketing, so we decided to investigate the opportunity to influence them in the workplace,” said Ron Loch, principal and managing director, sustainability consulting, Gibbs & Soell. “We found that the ripple effect of engaging employees in sustainability activities means they are more likely to practice sustainability at home and encourage neighbors to do the same. However, too few employers seem to be taking advantage of this opportunity to create green consumers. Two-thirds of employees (67 percent) could not identify who at their workplace is responsible for sustainability, or said no one is responsible.”
Read more about our communications expertise in developing strategies and implementing programs to engage key audiences, including businesses, consumers, and employees, about sustainable practices, products or services.
For more information about the 2013 Gibbs & Soell Sense & Sustainability Study, contact Ron Loch at (312) 648-6700 or email@example.com, or Mary C. Buhay at (212) 697-2600 or firstname.lastname@example.org