Research, Insights & Analytics

Better context means better communications. The foundation of an influential communications strategy is built on truly understanding markets, language and behaviors.  At G&S, research and insights guide every decision we make in partnership with our clients – from planning through execution and evaluation.

Combining our expertise in analytics with our skills in primary and secondary research, G&S develops the intelligence you need to build an impactful communications strategy that resonates with key targets.  We will help you develop your influence in the right place at the right time by investigating customer attitudes, evaluating trends, tracking the competition and monitoring the impact of your campaigns. 

For more information, contact Steve Halsey, Managing Director, Business Consulting Practice,
at shalsey@gibbs-soell.com or (212) 697-2600.

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