Home And Building

An award-winning agency for several leading home and building solutions companies, Gibbs & Soell understands the increasingly value-driven needs and demands of both consumer and commercial customers.

We’re experts at translating product features and benefits into meaningful, targeted messages that connect with your key audiences. We know the selling process and how to communicate with builders, architects, interior designers, building owners, facility managers, BIYers and DIYers (Buy-It and Do-It-Yourselfers), and have significant experience working with the Big Box retailers in this sector. Our track record of results has earned us recognition as one of the top home and building products agencies in the country.

To learn how we can help you gain the competitive edge, contact us at learnmore@gibbs-soell.com.

Ply Gem "Homeliest Home Contest"

The media specialists at G&S teamed up with client Ply Gem and its partner GAF to manage the promotions and live reveal of the “Homeliest Home Contest” on FOX’s top-rated breakfast show. 

Hafele at Kitchen & Bath Industry Show

To reaffirm Hafele’s U.S. market position under a new leadership team, G&S created an integrated marketing communications campaign. It included trade, consumer and online media “deskside” chats with new the CEO of Hafele America; a comprehensive marketing strategy for the Kitchen & Bath Industry Show (KBIS); and ‘partner’ events at the company’s New York showroom. This led to more than 100 trade, vertical and consumer media placements in our first 12 months of engagement. Even more important, our activities were instrumental in driving double digit sales growth.

Client Experience

  • AGA Group of Companies
  • Alsons
  • American Hardwoods Promotion
  • American Society of Home Inspectors
  • American Woodmark
  • Amtico Flooring
  • Armstrong Flooring
  • Association of Pool and Spa Professionals
  • Better Homes and Gardens


  • Big Ass Fans
  • Carrier Corporation
  • Central Boiler/Central Fireplace
  • CraftMaster Manufacturing
  • DeLonghi
  • Delta Faucet Company
  • Firestone Building Products
  • Hafele America
  • Masco Corporation


  • National Elevator Industry
  • Pansonic
  • Ply Gem
  • Rexel USA
  • Schindler Elevator
  • Tarkett
  • TEC Specialty Products
  • The Flood Company
  • The Hot Tub Council

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