Agribusiness & Food

Gibbs & Soell is a perennially top-ranked agricultural PR firm (AgriMarketing magazine) and the trusted adviser to top-tier agricultural, food and animal health clients. With more than 40 years of experience in farm fields and ranches, research facilities, processing plants, restaurants and retail stores, we understand the unique dynamics of the agriculture and food industries. 

Our dedication to advancing our profession is also evident in our leadership roles with the National Agri-Marketing Association and other influential industry associations.

More importantly, our in-depth involvement in every aspect of the food value chain helps us shape strategies that deliver high-impact campaigns for our clients. Our award-winning programs have engaged our clients’ customers and key stakeholders:

  • Growers, ranchers, animal health specialists and related stakeholders about the products and services they need, and the complex issues they face, in running a successful agribusiness.
  • Food and industrial processors, packaged goods manufacturers and retailers about operating in a highly competitive, highly regulated industry.
  • Consumers about how specific products and services fit their unique lifestyle preferences or health and nutrition needs for themselves and their pets.

To learn how we can help you gain the competitive edge, contact us at

Syngenta Grow More Soybeans

To integrate the numerous products offered in the Syngenta soybean portfolio and show the value of using them as a comprehensive system, G&S developed and launched the Grow More Soybeans platform to both internal and external Syngenta audiences. The Grow More Soybeans platform clearly defines the three stages of a successful growing season: Start strong, grow strong and yield strong. By segmenting the products, along with agronomic practices that fall into one of the categories, audiences can clearly see how to grow more soybeans. Through the development of consistent core messaging and a targeted communications program, which included media relations, sales collateral development, a video, trade show promotion and a website redesign, G&S positioned Syngenta as an industry-leader in soybean productivity. The Grow More Soybeans approach has since been established across other crop areas.

Thought Leadership:

Best Practices: Gibbs & Soell, Kerry Henderson, AgriMarketing, May 2013  Read Article

What Role Does PR Have, Ann Camden, AgriMarketing, May 2012  Read Article

Ag Marketing Leadership Series: Getting with Gibbs & Soell, Agwired. com, May 23, 2011 Read Article and Listen to Podcast

Client Experience

  • Aventis
  • Cargill
  • Dow AgroSciences
  • Georgia-Pacific Resins
  • Growmark
  • Honeywell
  • Intervet
  • Merial
  • Novartis Animal Health
  • Praxair Food Technologies
  • Quest International
  • Syngenta
  • Zeneca

Vimeo icon Google Plus icon Linked In icon Facebook icon YouTube icon Twitter icon