From the White House to the house next door, legislators, consumers, Wall Street and your stakeholders are taking the environment and sustainability seriously. There is tremendous opportunity for corporations to realize the value that environmental stewardship creates in terms of innovation, differentiation and market share.

The environmental or "green" movement is no longer on the fringe. In fact, it isn’t even a movement anymore; it has become a big business with marketplace estimates ranging from $300 to $500 billion annually.

Communication is Key
Green has the power to move markets and G&S has a long track record of helping companies do just that. Whether you work for a traditional manufacturer, household brand, industry association, or environmentally oriented startup, we know how to position your story credibly, responsibly and accurately.

From introducing the world’s first all-natural plastic to award-winning energy saving initiatives, greenhouse-gas and carbon-neutral campaigns, safe drinking water and conservation efforts, recycling programs, as well as promoting alternative fuels and chemicals, G&S has been helping drive and define the conversation.

More Than a Green Image
We also understand that being green is not just an image-building campaign. It cannot be window dressing that is rolled out, hyped and then becomes an afterthought. Like any other initiative there has to be internal buy-in. It must be part of the company culture and it must be real. So if you want to get serious about communicating green, contact the G&S "Green Team" today.

Read G&S Insight article on Communicating Green

Making New Technology Mainstream #704
Environmental Initiatives Transform Industry #413
Building a Consumer Brand from the Ground Up #421
A Natural Success Story #402

 

 

 

 

 

 

 

 



G&S Thought Leadership

If you are interested in learning more, you may request a presentation below or one of the case studies on the left.

Communicating Green: Getting Ahead of the Curve

Technology Rarely Sells Itself: Taking Bio-Based Mainstream


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