Gibbs & Soell has developed a blended measurement system to give clients a broad scope of their brand and product message penetration to both consumer and trade media audiences. We use a variety of methods to clarify strengths, highlight areas that need increased focus and identify opportunities versus competitors. The G&S Measurement System is a comprehensive media results tool -- tailored specifically to clients' needs and program objectives -- that can also be used in conjunction with market research to deliver even more detailed results and analysis.
Method |
Description |
Content Analysis |
Evaluates how messages were reported/published — positive, neutral and negative |
Competitive Analysis |
Compares how you stack up against the competition (e.g. share of discussion, tonality, message positioning, etc.) |
Attitude/Awareness Survey; Market Research |
Statistical survey/research analysis that provides the best measure of actual impact on target audience awareness and attitude levels |
Customer Feedback
(surveys & interviews)
|
Provides feedback on image and message effectiveness |
Editor Feedback
(surveys & interviews)
|
Measures message acceptance within the media community |
Inquiries and Cost per Inquiry |
Measures leads generated and related costs |
Number of Mentions |
Measures the volume of mentions |
Number of Impressions |
Measures number of people reached |
Ad Value Equivalency |
Measures cost if space were purchased |
